cradle binding system
Not just another step-in.
If you are familiar with snowboarding you likely know that
step-in snowboard bindings exploded onto
the snowboard market back in the mid 1990's. The thought of
not strapping in drove this new industry segment, but the
quality step-in products led to it's early demise.
While most manufacturers
focused on convenience, the
knowledgeable consumer demanded a light weight high-performance
product. They wanted a soft boot and full baseplate binding with a highback. The products offered used
very stiff boots reinforced with a metal shank to work with the ski-like
bindings. Most were uncomfortable and entry into the
unreliable bindings was often difficult.
Too late to change their design concepts, even the largest
of snowboard companies struggled to keep market share. By the year 2000
sales had completely diminished and only the "strap-hybrid" Flow Bindings
managed to survive and thrives today.
During those early days there was a group of us who
worked and rode for Device Mfg. one of the original step-in
snowboard binding companies then located in Boulder, Colorado.
We all worked hard towards the advancement of step-in binding
technology and pushed prototypes to their limits daily.
was designed using this daily Colorado snowboarding experience.
The idea was to satisfy the pro rider and have the
effect trickle down to the average consumer.
With very few moving parts and flexible soft boots
it's unique design was able to solve the main flaws plaguing
Unfortunately as the step-in bubble burst, so did any chance
of launching this new product - regardless of
Jump ahead to 2010.
Anyone who has been to a ski area lately would see there is still a need
for a high quality step-in binding binding product. With many
people still using older step-in bindings (or Flow) and beginners still struggling
with their straps, the idea is not completely dead as many would want to believe.
Read the many viewer comments
With this renewed interest we are looking to once again introduce
our binding system.
Please view the
investor opportunities page and
us with any questions.
Taken from a
recent Transworld Business article.
"Current-season models find success by offering consumers alternatives to standard straps."
"Even if the original step-ins are gone, their
purpose has not been forgotten"